General SEO

Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters

Most content hubs look like normal pages at first glance. Here’s one from Zapier about remote work: It might look like nothing special, but it’s been strategically built to take advantage of site structure for more traffic, links, and authority. And it looks like it worked: In this guide, we’ll explore: What content hubs are Why …

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How to Get to the Top of Google’s Search Results [Interactive Guide]

If you run a business, you’ll probably want to appear at the top of Google when people search for certain keywords. For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “london plumber.” Most people click the first result, so appearing at the …

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