Most content hubs look like normal pages at first glance. Here’s one from Zapier about remote work: It might look like nothing special, but it’s been strategically built to take advantage of site structure for more traffic, links, and authority. And it looks like it worked: In this guide, we’ll explore: What content hubs are Why …
Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters Read More »
Search Engine Results Pages (SERPs) are the pages that Google and other search engines show in response to a user’s search query. They’re made up of organic and paid search results. In this guide, you’ll learn: Why SERPs matter for SEO How to get in the SERPs What SERP features there are (and how you can appear …
What are SERPs? Search Engine Results Pages Explained Read More »
B2B content marketing is the process of creating and promoting content that appeals to businesses who are your target customers. The goal is simple: use content marketing to drive more traffic, acquire leads, and generate sales for your business. Now, here’s the thing: there is no one right way of doing content marketing. Depending on their goals, resources, target audience, …
What is B2B Content Marketing? 7 Successful Examples Read More »
Keywords are the foundation of SEO. If nobody is searching for what you’re writing about, you won’t get traffic from Google—no matter how hard you try. Given how important keyword research is, it’s hardly surprising that we’ve written a lot about it already. But reading through tons of posts and trying to piece everything together yourself …
How to Do Keyword Research for SEO Read More »
If you run a business, you’ll probably want to appear at the top of Google when people search for certain keywords. For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “london plumber.” Most people click the first result, so appearing at the …
How to Get to the Top of Google’s Search Results [Interactive Guide] Read More »
